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Nu Ground Partnership with Must Project Korea

Scope of Work

Influencer Management

Content Planning & Calendar

Project Management

Customer Relationship

Content Creation

KOREA X JAPAN

Connecting brands, creators and new markets.

About Must Project

Who is Must Project?

MUST PROJECT is a Korea-based marketing and content company focused on helping brands connect with audiences through strategic marketing, creator collaborations and content.

With experience across brand strategy, influencer marketing, NAVER marketing, SEO/SEM and creative content production, MUST PROJECT combines local market knowledge with digital and content-driven strategies to help businesses build stronger connections with Korean audiences.

MUST PROJECT is a Korea-based marketing and content company focused on helping brands connect with audiences through strategic marketing, creator collaborations and content.

What they do

From Strategy to Content

Brand Strategy

Developing brand concepts and marketing strategies with a focus on the target market.

Media & Influencer Marketing

Connecting brands with creators and leveraging Korea's digital platforms, including NAVER.

Creative Content

Producing photography, film and short-form content designed to communicate a brand's story.

Their Approach

Understanding the Korean Market

MUST PROJECT focuses on how Korean audiences discover and make decisions about businesses.

By combining NAVER marketing, creator collaborations, content and data, their approach is designed to take audiences from discovering a business to considering it — and ultimately visiting.

Discover

→

Consider

→

Result

Proven Results

A Proven Track Record

Sukiyaki Restaurant — Osaka

MUST PROJECT worked with a sukiyaki restaurant in Osaka, focusing on increasing visibility and attracting Korean customers through targeted marketing.

Following the marketing activities, the restaurant saw significant growth in sales from Korean customers.

MUST PROJECT worked with a sukiyaki restaurant in Osaka, focusing on increasing visibility and attracting Korean customers through targeted marketing.

Following the marketing activities, the restaurant saw significant growth in sales from Korean customers.

¥15,000 → ¥121,000

Average daily sales

¥450,000 → ¥3,630,000

Average daily sales

5.4× GROWTH

707% increase

Based on a comparison of Korean-customer sales before and after marketing activities. Results may vary by business.

Proven Results

A Proven Track Record

Why Nu Ground x Must Project

Two Markets. One Connection

MUST PROJECT brings its Korean market expertise, creator network and digital marketing capabilities.

Nu Ground brings our local presence, creative capabilities and connections in Japan.

Together, we can create a stronger bridge between businesses in Japan and audiences in Korea.

Our Partnership

Building Beyond Borders

Through our partnership with MUST PROJECT, Nu Ground is expanding our capabilities to support businesses looking to connect with the Korean market.

From KOL and creator campaigns to cross-border marketing, content production and market-focused strategies, we are creating new opportunities between Korea and Japan.

🇰🇷

KOREA

NU GROUND

🇯🇵

JAPAN

MUST PROJECT

Why Nu Ground x Must Project

Two Markets. One Connection

MUST PROJECT brings its Korean market expertise, creator network and digital marketing capabilities.

Nu Ground brings our local presence, creative capabilities and connections in Japan.

Together, we can create a stronger bridge between businesses in Japan and audiences in Korea.

Why Nu Ground x Must Project

Two Markets. One Connection

MUST PROJECT brings its Korean market expertise, creator network and digital marketing capabilities.

Nu Ground brings our local presence, creative capabilities and connections in Japan.

Our Partnership

Building Beyond Borders

Through our partnership with MUST PROJECT, Nu Ground is expanding our capabilities to support businesses looking to connect with the Korean market.

From KOL and creator campaigns to cross-border marketing, content production and market-focused strategies, we are creating new opportunities between Korea and Japan.

Through our partnership with MUST PROJECT, Nu Ground is expanding our capabilities to support businesses looking to connect with the Korean market.

From KOL and creator campaigns to cross-border marketing, content production and market-focused strategies, we are creating new opportunities between Korea and Japan.

Our Partnership

Building Beyond Borders

Through our partnership with MUST PROJECT, Nu Ground is expanding our capabilities to support businesses looking to connect with the Korean market.

From KOL and creator campaigns to cross-border marketing, content production and market-focused strategies, we are creating new opportunities between Korea and Japan.